Speed is becoming every more important for websites.
While great things can be achieved with a good combination of caching and optimization plugins, sometimes a little extra help is needed.
These plans are ideal for those of you who don't want to get your hands dirty trying to figure out obscure performance problems, or who've tried and are still not quite able to bring the site up to solid performance levels in PageSpeed Insights / Core Web Vitals.
The basic plan is designed to address everything you'll need to pass these metrics, whereas the Advanced plan also offers some additional benefits which many may find very beneficial.